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SS Singapore SSIC Reference index

SSIC 2025 sub-class

Professional, Scientific & Technical Services Verified · 15 Apr 2025

73100

Advertising activities

This sub-class includes establishments involved in planning, creating and/or executing public relations, marketing and/or branding campaigns across digital and/or non-digital channels. These includes the provision of: •advertising and/or creative services, such as conceptualisation and/or production of commercial advertisements through various channels like radio, television, outdoor, social media, electronic mailers, etc. •creating and/or placing advertising in newspapers and/or magazines, on radio and television, over the internet (e.g., social media) and in/or other media •creating and/or placing of outdoor advertising, e.g., billboards, panels, bulletins and frames, window dressing, showroom design, car and/or bus carding etc. •planning and/or conducting of integrated marketing strategies via, for example, marketing-specific competitive and/or customer analyses to inform on target customer segments, competitive positioning and/or price determination •media representation, i.e., sale of time and/or space for various media soliciting advertising •media selection, buying and/or placement services •media and/or stakeholder engagements •aerial advertising •provision of advertising space e.g., on billboards •creation of stands and/or other display structures and/or sites •promotion of products e.g., point-of-sale marketing, activities of sales promotion representatives, distribution or delivery of advertising material or samples, direct mail advertising

Level

final

Mapped ISIC codes

1

Source

SingStat

In this section: sibling codes

Official data

Official nameSingapore Standard Industrial Classification (SSIC 2025)
Issuing authorityDepartment of Statistics Singapore (SingStat / DOS)
Tax authorityInland Revenue Authority of Singapore (IRAS) (IRAS)
PurposeMandatory at ACRA business/company registration; used by IRAS, MOM, EDB, SingStat
Active versionSSIC 2025 (15 Apr 2025)
Hierarchy levelSub-class (5-digit) (final leaf)
Sourcehttps://www.singstat.gov.sg/standards/standards-and-classifications/ssic
Prior versionsSSIC 2020, SSIC 2015

Hierarchy context

N→73→731→7310→73100 Advertising activities

Correspondence tables

SSIC 2020

  • 73100 — Advertising activities

ISIC Rev. 5

  • 7310 Advertising activities

ISIC crosswalk

Alphabetical index entries

Data source: Department of Statistics Singapore (SingStat / DOS) (https://www.singstat.gov.sg/standards/standards-and-classifications/ssic). Official SSIC 2025 classification workbook.

Last data refresh: 15 Apr 2025. Classification version: SSIC 2025.

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