SSIC 2025 sub-class
Professional, Scientific & Technical Services Verified · 15 Apr 202573100
Advertising activities
This sub-class includes establishments involved in planning, creating and/or executing public relations, marketing and/or branding campaigns across digital and/or non-digital channels. These includes the provision of: •advertising and/or creative services, such as conceptualisation and/or production of commercial advertisements through various channels like radio, television, outdoor, social media, electronic mailers, etc. •creating and/or placing advertising in newspapers and/or magazines, on radio and television, over the internet (e.g., social media) and in/or other media •creating and/or placing of outdoor advertising, e.g., billboards, panels, bulletins and frames, window dressing, showroom design, car and/or bus carding etc. •planning and/or conducting of integrated marketing strategies via, for example, marketing-specific competitive and/or customer analyses to inform on target customer segments, competitive positioning and/or price determination •media representation, i.e., sale of time and/or space for various media soliciting advertising •media selection, buying and/or placement services •media and/or stakeholder engagements •aerial advertising •provision of advertising space e.g., on billboards •creation of stands and/or other display structures and/or sites •promotion of products e.g., point-of-sale marketing, activities of sales promotion representatives, distribution or delivery of advertising material or samples, direct mail advertising
Level
final
Mapped ISIC codes
1
Source
SingStat
In this section: sibling codes
Official data
| Official name | Singapore Standard Industrial Classification (SSIC 2025) |
| Issuing authority | Department of Statistics Singapore (SingStat / DOS) |
| Tax authority | Inland Revenue Authority of Singapore (IRAS) (IRAS) |
| Purpose | Mandatory at ACRA business/company registration; used by IRAS, MOM, EDB, SingStat |
| Active version | SSIC 2025 (15 Apr 2025) |
| Hierarchy level | Sub-class (5-digit) (final leaf) |
| Source | https://www.singstat.gov.sg/standards/standards-and-classifications/ssic |
| Prior versions | SSIC 2020, SSIC 2015 |
Hierarchy context
Parent class
7310 AdvertisingParent division
73 ADVERTISING AND MARKET RESEARCHParent section
N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIESCorrespondence tables
SSIC 2020
- 73100 — Advertising activities
ISIC Rev. 5
- 7310 Advertising activities
ISIC crosswalk
Alphabetical index entries
Data source: Department of Statistics Singapore (SingStat / DOS) (https://www.singstat.gov.sg/standards/standards-and-classifications/ssic). Official SSIC 2025 classification workbook.
Last data refresh: 15 Apr 2025. Classification version: SSIC 2025.
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