12211

Sales manager

Sales manager plans, directs and coordinates sales operations in an organisation. He/she analyses data, builds sales plans and sets sales targets and goals. He/she leads the development of sales strategies, expands sales channels and network. He/she may drive client relationships by managing sales related customer service.

SSOC hierarchy Crosswalks

Level

unit

Mapped ISCO

Source

SingStat

In this unit group: sibling units

unit-group 1221 Sales and Business Development Managers unit 12212 Business development manager unit 12213 Regional sales manager unit 12214 Merchandising/Category manager unit 12215 Online sales channel manager

Official data

Official name	Singapore Standard Industrial Classification (SSOC 2024)
Issuing authority	Department of Statistics Singapore (SingStat / DOS)
Tax authority	Inland Revenue Authority of Singapore (IRAS) (IRAS)
Purpose	Classifies occupations in Singapore for labour statistics, workforce planning, and international reporting.
Active version	SSOC 2024 (21 Mar 2024)
Hierarchy level	Unit (final leaf, 5-digit)
Source	https://www.singstat.gov.sg/standards/standards-and-classifications/ssic
Prior versions	SSIC 2020, SSIC 2015

Definition & tasks

Tasks

No tasks listed.

Examples

Under this unit

• Key account manager (sales) • Sales director

Elsewhere

• Online sales channel manager, see 12215 • Retail manager, see 14201

Hierarchy context

1→12→122→1221→12211 Sales manager

Major group

1 LEGISLATORS, SENIOR OFFICIALS AND MANAGERS

Sub-major

12 ADMINISTRATIVE AND COMMERCIAL MANAGERS

Minor group

122 SALES, MARKETING, DEVELOPMENT AND CUSTOMER SERVICE MANAGERS

Unit group

1221 Sales and Business Development Managers

Correspondence tables

SSOC 2020

12211 — Sales manager

ISCO-08

1221 — Sales and marketing managers

Alphabetical index entries

Principal Title 12211 Sales manager Alternative Title 12211 Key account manager (sales) Alternative Title 12211 Sales assistant manager Alternative Title 12211 Sales director SFw Title 12211 Agency Director/Segment Lead (Sales, After Sales, Distribution and Relationship Management) (SFw-Financial Services) SFw Title 12211 Assistant Director of Sales (Sales and Marketing) (SFw-Hotel and Accommodation Services)

Data source: Department of Statistics Singapore (SingStat / DOS) (https://www.singstat.gov.sg/standards/standards-and-classifications/ssic). Official SSOC 2024 workbooks.

Last refresh: 21 Mar 2024. Version: SSOC 2024.

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