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SS Singapore SSIC Reference index

SSOC 2024 unit

Manufacturing Verified · 21 Mar 2024

24313

Marketing strategy/planning professional

Marketing strategy/planning professional manages, plans and develops strategy based on information collected from market research. He/she advises managers and clients on strategies and campaigns to reach target markets, create consumer awareness and hence effectively promote the attributes of goods and services.

SSOC hierarchy Crosswalks

Level

unit

Mapped ISCO

1

Source

SingStat

In this unit group: sibling units

unit-group 2431 Advertising and Marketing Professionals unit 24311 Creative advertising professional unit 24312 Market research professional unit 24314 Digital marketing professional unit 24315 Revenue specialist

Official data

Official nameSingapore Standard Industrial Classification (SSOC 2024)
Issuing authorityDepartment of Statistics Singapore (SingStat / DOS)
Tax authorityInland Revenue Authority of Singapore (IRAS) (IRAS)
PurposeClassifies occupations in Singapore for labour statistics, workforce planning, and international reporting.
Active versionSSOC 2024 (21 Mar 2024)
Hierarchy levelUnit (final leaf, 5-digit)
Sourcehttps://www.singstat.gov.sg/standards/standards-and-classifications/ssic
Prior versionsSSIC 2020, SSIC 2015

Definition & tasks

Marketing strategy/planning professional manages, plans and develops strategy based on information collected from market research. He/she advises managers and clients on strategies and campaigns to reach target markets, create consumer awareness and hence effectively promote the attributes of goods and services.

Tasks

No tasks listed.

Examples

Under this unit

No examples found.

Elsewhere

No exclusion examples found.

Hierarchy context

2→24→243→2431→24313 Marketing strategy/planning professional

Major group

2 PROFESSIONALS

Sub-major

24 BUSINESS AND ADMINISTRATION PROFESSIONALS

Minor group

243 MARKETING AND PUBLIC RELATIONS PROFESSIONALS

Unit group

2431 Advertising and Marketing Professionals

Correspondence tables

SSOC 2020

  • 24313 — Marketing strategy/planning professional
  • 25114 — ICT product manager

ISCO-08

  • 2431 — Advertising and marketing professionals

Alphabetical index entries

Principal Title 24313 Marketing strategy/planning professional Alternative Title 24313 Brand strategist Alternative Title 24313 Business designer Alternative Title 24313 Commercial strategist Alternative Title 24313 Design strategist Alternative Title 24313 Information and communications technology (ICT) marketing representative

Data source: Department of Statistics Singapore (SingStat / DOS) (https://www.singstat.gov.sg/standards/standards-and-classifications/ssic). Official SSOC 2024 workbooks.

Last refresh: 21 Mar 2024. Version: SSOC 2024.

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