Online sales channel executive defines the sales programme for e-commerce such as goods sold via e-mail, Internet and social media. He/she contributes to the growth of the e-commerce business by enhancing the customer experience, executing customer order fulfilment and maintaining the technology and infrastructure. He/she assists in the planning of the online sales strategy and in the identifying of marketing opportunities. He/she performs data analysis to generate data-driven commercial insights and manages relationships with partners.